Many confuse between photo editing and retouching, but if you already know the difference, don’t worry we’re not going to delve into the differences here. Despite knowing the difference, it can be hard to distinguish how they are involved in different photo editing services offered by agencies. Let’s take a look at both and the various services they are a part of.
What Is Photo Editing?
Photo editing involves altering an image using different editing methods and tools to achieve the desired result. It can be implemented manually or using automated software. Whether you want to increase daily sales, expand your reach or generate more leads to convert them into paying customers, photo editing can help. But photo editing is not just important for businesses. Photographers use editing to emphasize their style or enhance results for events like wedding photo editing. eCommerce websites use it to produce high-quality images that build trust with customers and drive sales.
What Is Photo Retouching?
Images are retouched to improve their overall appearance and enhance their quality by removing certain defects or imperfections. They can be dust particles on the camera lens or even stray hair strands on the subject. Retouching is also used to enhance the physical attributes of models in fashion photo editing. Typically, retouching involves making minor localized adjustments to finish the final image after any globalized adjustments like color correction and cropping have been applied.
Different Types Of Services Offered By Agencies
Real Estate Photography
Realtors have to rely on photographs to give the viewer’s an idea of what the property looks like visually. It is a significant factor that determines their purchase decision. Expert editors transform a regular property into something worth investing in by editing the images to make them more appealing.
The result should create a positive impression and highlight the best aspects of the property. It also removes minor imperfections and increases the realtor’s credibility.
Products Photography
Online buyers and consumers depend solely on images to get a visual impression of the product. If a particular product is displayed on a high-quality image that catches the viewer’s attention, customers are more likely to purchase it over other options.
In today’s world, where eCommerce is becoming more popular, product photo editing can be the tipping point when it comes to sales. If you succeed in creating an appeal for the product through images, you’re one step closer to compelling the customer to buy the product.
Wedding/ Other Events
While photographers are meant to be experienced in capturing stunning images, even in the middle of revelry, sometimes there still might be imperfections. Editing enhances the overall appearance and changes the mood of the image, while retouching removes any imperfections. So if a speck of dust on the lens or cloudy skies during the big day, you can edit it out and get stunning images.
Food Photography
Cameras don’t always capture images the same way our eyes do, which is why even food photographers need to edit images for excellent final results. You can erase any specks of unwanted food spills and textural quality and make the colors in the food pop. A few tweaks can produce dramatic visual changes that would make anyone wish they had a plate of it in front of them. For a business, images of delectable food mean more sales.
Aerial Photography
Aerial photography has become quite popular in recent years, especially drone photography. Because of the unique effect it captures, which is unlike any other photography, it has its section in photo editing services. Photo editors make these aerial shots visually stunning by adjusting the vibrancy, tint, and saturation to make the colors stand out and do justice to the actual view.
Either way, photo editing, and retouching are essential if you want to make your images stand out from the rest. Whether you are an online retailer, business owner, or photographer, hiring a photo editing agency can speed up the post-production process. To get some extraordinary editing or retouching done, contact us at Clipixie.
