Too many product images are similar, making it hard to distinguish between each brand. If you want to catch the customer’s eye, make sure you offer something unique- the first glimpse of your product should draw them your way.
When it comes to jewellery, the exact tone of the metal, the colour of the gems, and the design’s preciseness- everything matters. Of course, you can always avail photo editing services for post-production, but here are a few pointers you can keep in mind to save time and effort.
Unprepared merchandise: Most imperfections can be removed by advanced editing in post-production, but it is time-consuming and requires some nifty skills. It is better and easier to remove all tags and stickers from your product before photographing it. Also, remove any smudges and repair missing stones, gems or broken chains because cloning isn’t as easy as it looks, and you want to avoid reshooting.
Inconsistency: Make sure your product photos are consistently edited. Otherwise, it can confuse and distract customers and lower the professional appearance of your website. Don’t change the template of the pictures for the same product. Maintain the same background, cropping, sizing, and lighting to ensure all images are edited in the same style.
Complex Background: To let your product take the spotlight, keep the background light. Having a plain background is better because white backgrounds are accessible, easy and make the product details starkly visible. There is a reason why Amazon, eBay, and other marketplaces require or recommend a white background.
Unnecessary Props: Don’t worry about props, mannequins or live models. It only tends to distract customers from the product. You need to keep the product in the spotlight, and that means doing away with unnecessary props. It might seem like a better option, but keep it simple and clean, so your jewellery shines, and the entire product is visible.
Inaccurate White Balance: You can have two completely different and contrasting images featuring the same product. In one picture, a gold-toned necklace may seem tarnished and yellow, while in the other, the shiny gold necklace appears to have a slightly blue tinge. The difference lies in the lighting and the white balance of the background. You can set your camera to ‘auto’ white balance mode, allowing it to adjust depending on the light source and capture colours accurately.
Harsh lighting: Lighting is an essential aspect of photography, and direct light can cause contrast and add shadows and reflections in your shots. These inconveniences can expose flaws in your product that may not be easy to fix. Use soft, natural light for your product photos and learn your camera’s manual mode so you can comfortably control how much light your camera pulls in during clicks.
Poor Focus: A tripod is an absolute essential. If you want to avoid shaky, blurry pictures, you need to stop holding the camera or phone in your hand while shooting. Also, don’t take low aperture pictures focused on just one part of the product, leaving the rest of it blurred. You need to capture all the details on the product with a sharp focus to see everything the product has to offer.
If you don’t have the time or the skills to touch up your product photos, consider hiring an agency with experience in e-commerce product photo editing. You can get in touch with Clipixie for unique tailored services and quick turnaround. All you need to do is upload your images on our website, and that’s it! We’ll take it on from there and deliver the best, high-quality results.
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