7 Easy Steps for Color Correction and Its Significance in Ecommerce

Once a pretty dress catches your eye, there's nothing that can stop you from adding it to the cart, and before you know it, it's on its way to delivery. This is the impact that product images have on customers. No matter how unique your product is or the variety of features it offers, it won't sell if it isn't presented well.

Color correction is one of the most important applications of photo editing to enhance images. Let's look at its importance in the e-commerce industry and how you can use color correction to revamp product images.

Significance of Color Correction in E-Commerce

• Highlight Natural Beauty: Using raw pictures to sell products on e-commerce platforms isn't the best way to attract customers. The chances of selling a product that doesn't have a good product image are very low. But with the help of a photo editing agency, you can quickly improve the quality of the picture and boost sales. 
  Undivided Attention: Picking the right color and shade has a significant impact on the attention of customers. You can easily edit the product to offer various colors and skip spending time and money to shoot the same product in different shades. Human eyes are drawn towards color, and you can achieve the correct color combination with color correction.
• Best-Quality Photos: A lot of factors influence the quality of product pictures. Imperfections due to camera equipment errors or damaged or broken products are possible. Any professional photo editing service can increase contrast, remove blurs, and enhance color to improve the overall quality and erase any flaws drastically. Color correction restores the original product color when a camera can't successfully capture the correct color of the product.

How to Color Correct Product Images?

1. Open the Image: Press Ctrl+O, and select the image you want to edit.
2. Create Path Layer: Select the background of the object to change the color of the product. This can be done by drawing a path layer. Expert editors create a new path layer over the existing layer to save the original one. To take a path layer for color correction, do the following:
• Go to Path Tab
• Click on the page icon at the bottom
• A new path layer will be created to draw paths 
3. Using the Pen Tool: You can find this tool in the toolbar with an icon pen icon and use it to draw paths more easily. Clicking 'P' on the keyboard will activate the pen tool as well.
4. Draw the Path: Click one of the points on the product image and create anchor points to draw a path over the product with the mouse. Once you have traced a path, join the last point and the first point to create a full path that outlines the product.
5. Select the Area: The selection step will assist you in making the desired alterations to the image. To do so, right-click on the path area on the image and opt for 'Make Selection' from the drop-down menu. Now you have selected the path area from the entire image.
6. Choose the Hue and Saturation Layer: Using the 'Adjustment Layer', you can change the hue and saturation of the image for color correction. Go to the 'Adjustment Layer' menu on the bottom of the Layer Tab, and choose 'Hue and Saturation to change the product's color.
7. Adjust the Hue and Saturation Layer: Change the color by moving the slider to choose the desired shade. First, change the hue to find the exact color and adjust the saturation to control the intensity of the color.

Beautiful, high-quality images have a strong impact on the customer's decision to purchase. You can improve your product images and boost sales by contacting Clipixie for professional photo editing services.

7 Mistakes You Need to Avoid in Jewelry Product Photography Services - Clipixie India

 Too many product images are similar, making it hard to distinguish between each brand. If you want to catch the customer’s eye, make sure you offer something unique- the first glimpse of your product should draw them your way. 

When it comes to jewellery, the exact tone of the metal, the colour of the gems, and the design’s preciseness- everything matters. Of course, you can always avail photo editing services for post-production, but here are a few pointers you can keep in mind to save time and effort.  

1. Unprepared merchandise: Most imperfections can be removed by advanced editing in post-production, but it is time-consuming and requires some nifty skills. It is better and easier to remove all tags and stickers from your product before photographing it. Also, remove any smudges and repair missing stones, gems or broken chains because cloning isn’t as easy as it looks, and you want to avoid reshooting. 

2. Inconsistency: Make sure your product photos are consistently edited. Otherwise, it can confuse and distract customers and lower the professional appearance of your website. Don’t change the template of the pictures for the same product. Maintain the same background, cropping, sizing, and lighting to ensure all images are edited in the same style.

3. Complex Background: To let your product take the spotlight, keep the background light. Having a plain background is better because white backgrounds are accessible, easy and make the product details starkly visible. There is a reason why Amazon, eBay, and other marketplaces require or recommend a white background. 

4. Unnecessary Props: Don’t worry about props, mannequins or live models. It only tends to distract customers from the product. You need to keep the product in the spotlight, and that means doing away with unnecessary props. It might seem like a better option, but keep it simple and clean, so your jewellery shines, and the entire product is visible. 

5. Inaccurate White Balance: You can have two completely different and contrasting images featuring the same product. In one picture, a gold-toned necklace may seem tarnished and yellow, while in the other, the shiny gold necklace appears to have a slightly blue tinge. The difference lies in the lighting and the white balance of the background. You can set your camera to ‘auto’ white balance mode, allowing it to adjust depending on the light source and capture colours accurately.

6.  Harsh lighting: Lighting is an essential aspect of photography, and direct light can cause contrast and add shadows and reflections in your shots. These inconveniences can expose flaws in your product that may not be easy to fix. Use soft, natural light for your product photos and learn your camera’s manual mode so you can comfortably control how much light your camera pulls in during clicks.

7. Poor Focus: A tripod is an absolute essential. If you want to avoid shaky, blurry pictures, you need to stop holding the camera or phone in your hand while shooting. Also, don’t take low aperture pictures focused on just one part of the product, leaving the rest of it blurred. You need to capture all the details on the product with a sharp focus to see everything the product has to offer. 

If you don’t have the time or the skills to touch up your product photos, consider hiring an agency with experience in e-commerce product photo editing. You can get in touch with Clipixie for unique tailored services and quick turnaround. All you need to do is upload your images on our website, and that’s it! We’ll take it on from there and deliver the best, high-quality results.

E-commerce Product Photo Editing & Retouching Services In India | Clipixie

Do you have an E-commerce store or do you want to increase your sale by attracting more customers? Do you need E-commerce product photo editing & retouching services to clear ugly dust and spots, remove the shadow, and tags? or it needs to be resized?

We at Clipixie offer premium quality and affordable E-commerce product photo editing & retouching services. Our services include: -

• Product Background Removal
• Product Photo Retouching and Enhancing
• Photoshop Shadow Effects
• Ghost Mannequin and Neck Joints
• Packaging & Label Photo Editing
• Image Cropping and Resizing
• 360 Degree Product Photo Editing
• Image Editing and Retouching For E-commerce Platforms
• Cosmetic Products
• Apparels
• Jewelry
• Watches
• Automobiles
• Industrial Equipment, and much more

Choose Clipixie India as a trusted and reliable image editing agency for Amazon, Flipkart, and other e-commerce platforms or online stores and Photoshop services.